Sing Along to Fight Poverty

To involve the product range of Kruidvat in their 2023 Christmas campaign aimed at supporting families in need, we created a limited edition of Sing Along Shower Gel. Each bottle, with the lyrics and a QR code on it, allowed people to sing along (and support our good cause) from the comfort of their shower. And oh boy they enjoyed it.

Client: Kruidvat

Agency: DDB Amsterdam

Awards: Esprix Zilver & Brons; SAN